Choosing a domain name is not that easy, but it could also be very frustrating to choose a domain name that doesn’t impact on the growth of your website. Studies show that domain names have an impact on SEO.
So how can you choose an SEO-friendly domain name?
Here is how.
- Use your brand name as your domain name. Using your brand name as your domain name is the easiest and safest way to choose an SEO friendly domain name and also develop your brand. Most of your website traffic will come from navigational search because you are using your brand name.
And what is a navigational search? A navigational search is a search query in which users are trying to find your website. For instance, if your brand name is JumpSweet, then users might use these navigational queries:
- jump sweet
- Jump swit
- Jumper swet
But even with all the wrong spelled queries, it would still lead them to your site.
Apart from navigational search, you should also use your brand name as your domain name because of Brand Signals. Brand Signals are any occurrence or mention of your brand or website name on the web. Brand signals are important in improving your SEO.
- Choose a .com extension. My biggest advice to people is to use a .com extension. There are so many domain extensions available, but .com is the most prominent and popular extension. That is why I advise you to choose a .com extension. You can also choose other domain extensions like .net. But be extra careful because some domain extensions TLDs like .us and .biz are mostly associated with spam.
Although your domain extensions won’t have a negative impact on your ranking, choosing the wrong domain extension could associate you with the low-ranking websites. Associating your website with low-ranked websites could negatively affect your SEO.
- Don’t put too much hope on only keywords. Keywords doesn’t matter that much in creating an SEO-friendly domain name. Search engines will learn to associate your keywords with your brand name as your brand grows. Take Apple, for instance. Their brand name doesn’t have anything to do with keywords. But if you search for Apple on search engines, their name comes out on the top of the list.
However, not every brand will be as popular as Apple. But Google can still provide your brand with the essential search boost it needs.
— DLA Piper (@DLA_Piper) 15 de mayo de 2017